What Businesses Can Learn From The ‘I Want To See The Dress’ Campaign

In recent years, there have been a number of campaigns that have garnered a lot of attention and acclaim. One of these is the “I Want To See The Dress” campaign by H&M. This campaign sought to drive sales by creating an incentive for customers to go online and see the latest fashion trends before they hit stores. In this article, we will take a look at how businesses can learn from the H&M campaign and apply it to their own marketing efforts.

The I Want To See The Dress Campaign

The “I Want To See The Dress” campaign was a viral marketing campaign that aimed to promote retailer H&M’s new fashion line. The campaign consisted of a video in which a woman requests to see the dress that is being sold by H&M, but is denied access to it by the store’s salesperson. The video went viral, garnering over 20 million views on YouTube as of May 2017.

The I Want To See The Dress campaign has many lessons for businesses. First, the campaign was successful because it was original and engaging. Second, the video was well-made and had a catchy soundtrack. Third, the campaign created a sense of urgency among consumers by highlighting how quickly the dress would be sold out. Finally, the campaign made use of social media to reach its target audience.

By studying the I Want To See The Dress campaign, businesses can learn how to create an original video that is engaging and well-made, create a sense of urgency among consumers, and use social media to reach their target audience.

What Businesses Can Learn From The ‘I Want To See The Dress’ Campaign

The ‘I Want To See The Dress’ campaign has been a smashing success for H&M. The retailer saw a 30% increase in online sales following the release of the video, and it appears that the campaign has also translated to increased sales in stores. What businesses can learn from H&M’s successful example?

Businesses can learn from the ‘I Want To See The Dress’ campaign that engagement and creativity are key to a successful marketing strategy. The video, which features a young woman asking customers to show her their best dressed outfits, was well-produced and engaging. It also allowed customers to voice their frustrations with shopping – something that many shoppers feel but rarely have the courage to say out loud.

Another lesson that businesses can learn from the ‘I Want To See The Dress’ campaign is the importance of staying ahead of the curve. By releasing a viral video early in the season, H&M was able to tap into an ongoing conversation about fashion and style. In addition, by releasing multiple videos throughout the season, H&M was able to keep its audience engaged and excited about upcoming releases.

Overall, the ‘I Want To See The Dress’ campaign is an excellent example of how to engage

Conclusion

What businesses can learn from The ‘I Want To See The Dress’ campaign?

The ‘I Want To See The Dress’ campaign was a successful social media marketing campaign that helped designer, Monique Lhuillier, to raise over $1 million for the fight against cancer. This grassroots effort was based on a simple idea: If you want to see the dress of your dreams, donate money to charity and let Monique create it out of fabric donated by enthusiastic supporters. It’s an approach that has worked well for other businesses as well — including Warby Parker and Bonobos — and I believe there are lessons that businesses can learn from The ‘I Want To See The Dress’ campaign.
First and foremost, this campaign is about building community. By letting people know how they can help support a cause they care about, Monique was able to generate enthusiasm and momentum around her cause. Secondly, this campaign demonstrates the power of storytelling. By telling the story of a woman