In the evolving landscape of fashion, where comfort meets consciousness, Mina Storm stands as a beacon of innovation and inclusivity. Founded in 2016 by Samantha Montalban and Chloé Bernard, this Paris-based brand has redefined women’s lingerie by prioritizing comfort, sustainability, and body positivity.
Mina Storm’s philosophy centers around liberating women from the constraints of traditional lingerie. Their signature product, the Nobratop®, epitomizes this ethos. Designed to mimic the sensation of not wearing a bra, the Nobratop® offers light support without underwires, catering to a range of body types and preferences. This innovative approach challenges conventional norms, promoting a sense of freedom and self-expression.
Beyond comfort, Mina Storm is deeply committed to environmental responsibility. The brand sources eco-friendly materials, including organic cotton and recycled fabrics, ensuring that each piece is both gentle on the skin and the planet. Production takes place in certified workshops across Portugal, Morocco, and Tunisia, reflecting a dedication to ethical manufacturing practices.
Mina Storm’s campaigns are a celebration of diversity and authenticity. By featuring unretouched images of models with varying body shapes and sizes, the brand fosters an environment where all women can see themselves represented. This commitment to inclusivity resonates with a growing audience seeking genuine representation in fashion.
While lingerie remains at the heart of Mina Storm, the brand has expanded its offerings to include period panties and swimwear, all designed with the same principles of comfort and sustainability. Collaborations with like-minded brands, such as Make My Lemonade, further showcase Mina Storm’s dedication to innovation and community engagement.
Mina Storm is more than a lingerie brand; it’s a movement towards embracing comfort, authenticity, and environmental consciousness. By challenging traditional norms and championing inclusivity, Mina Storm invites women to experience fashion that aligns with their values and lifestyle. Explore their collections and join the revolution
